The earthshaking benefit of big data

The earthquake that hit the Bay Area this weekend (and hardly woke me up) left many Napa residents with damaged homes, properties, roads, and well, wine. While the costs are continuing to be put together, there’s a big data piece that we’re actually missing. As our homes and apartments shook and woke many residents up, Jawbone was able to look at the big data from its Bay Area customers, noting changes in sleep cycles and inability to return to sleep.

“Had this earthquake happened during a weekday, it might be reasonable to ask for additional federal aid to make up for the economic productivity loss for a day’s worth of grogginess.”

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This is an interesting look at what I’m sure will become a stronger trend in how we look at trends and seek insights and assistance from our public and private partner.