Why Design is Changing Business

What is certain is that all these combined elements — style, function, social impact, creativity and profit motive — have yielded an original vision of what design is and why it matters. Design has fundamentally changed the way we experience the world, from the way we interact with objects to our expectations about how organizations are structured. It’s a new and exciting moment for design — that is, until the next one comes along.

A stellar quick read from the NYT Magazine.